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About Ads.txtThe Ads.txt Specification was developed in the spring of 2017. This document is the final Ads.txt
Specification Version 1.0.1; a peer-reviewed standard developed with the support of the
OpenRTB working group. This document is available at
About IAB Tech LabThe IAB Technology Laboratory is an independent, international, nonprofit research and
development consortium charged with producing and helping companies implement global
industry technical standards. Comprised of digital publishers and ad technology firms, as well as
marketers, agencies, and other companies with interests in the interactive marketing arena, the
IAB Tech Lab’s goal is to reduce friction associated with the digital advertising and marketing
supply chain, while contributing to the safe and secure growth of the industry. The
organization’s governing member companies include AppNexus, Extreme Reach, Google,
GroupM, Hearst Magazines Digital Media, Integral Ad Science, LinkedIn, Moat, Pandora,
PubMatic, Sonobi, Tremor Video, and Yahoo! JAPAN. Established in 2014, the IAB Tech Lab is
headquartered in New York City with an office in San Francisco.
Further details about the IAB Technology Lab can be found at

Authors:Neal Richter, CTO, Rakuten Marketing, and IAB Tech Lab OpenRTB Co-Chair
George Levitte, Product Manager, Google

Other Significant Contributions Include:Per Bjorke, Senior Product Manager, Google; Drew Bradstock SVP, Product, Index Exchange;
Jim Butler VP Engineering, Publisher Platforms, AOL; Andrew Casale President & CEO, Index
Exchange; Sam Cox, Group Product Manager, AdX BuySide and Policy, Google; Allen Dove
CTO, SpotX; Alanna Gombert, SVP, Technology & Ad Operations, IAB, General Manager, IAB
Tech Lab; Tamer Hassan, CTO, White Ops; Dan Kaminsky, Chief Scientist and Founder, White
Ops; Curt Larson, VP Product, Sharethrough; Pierre Nicolas, Product Manager, Criteo; Rachel
Nyswander Thomas, Vice President, Operations and Policy, Trustworthy Accountability Group
(TAG); Shree Madhavapeddi, Product Manager, Google; Brian O’Kelley, CEO, AppNexus; Bill
Simmons, CTO, DataXu; Jud Spencer, Principal Lead Software Engineer, The Trade Desk;
Scott Spencer, Director of Sustainable Ads, Google; Sam Tingleff VP, Buyer Engineering,
Rubicon Project; Ian Trider Director, RTB Platform Operations, Centro; Mike Zaneis, CEO,
Trustworthy Accountability Group (TAG)

IAB Tech Lab Contact:Jennifer Derke, Director of Product, Programmatic & Data, IAB Tech Lab
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